Robi is the Israeli spokesperson and member of the Parents Circle – Families Forum (PCFF), a group of 600 Israeli and Palestinian families who have lost close family members to the conflict and who work together for reconciliation and a just resolution to the conflict. Robi Damelin's son, David, was killed by a Palestinian sniper in March of 2002 while he was guarding a checkpoint near a settlement during his army reserve service. Since becoming active in the Parents Circle, Robi has spoken to hundreds and thousands of Israelis and Palestinians and people all over the world to demand that reconciliation be a part of any peace agreement. Robi was named as a 2015 Woman of Impact by Women in the World. In 2014, Robi was selected by the Joan B. Kroc Institute for Peace and Justice as one of four Women PeaceMakers. She is the protagonist featured in the documentary, One Day after Peace.   She regularly contributes to Haaretz and other media outlets.